Cheesecake Factory Fight. Why Do People Do That?

A free-cheesecake promotion at The Cheesecake Factory generated feverish interest Wednesday before turning sour when a fight apparently broke out at one location and other customers complained they couldn't get their orders.

The deal with DoorDash for free delivery of a slice of cheesecake inspired a mad dash of orders.

Michael Berry discusses what happened and how it probably played out. 

 

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