A PJ's coffee franchisee is losing his ownership after comments he made online.
Stephen Bruno, Jr. responded to a post by basketball star LeBron James with a derogatory comment.
James' posted "Protect our Young Black Women and Men" on social media and Bruno's response, which included an eggplant emoji as an interpretation of a sexual organ, had immediate consequences.
The company called the words "inappropriate" and "uncalled for."
PJ's have not said what exactly happens to someone when they are removed as a franchisee.
Copyright © 2021 TTWN Media Networks Inc.