Locals are familiar with New Orleans businessman Sidney Torres IV, but tonight he'll be introduced to television viewers across the country as a co-star of a real-estate reality show on CNBC.
At 9 p.m. the cable network will premiere "The Deed," which CNBC says "explores a side of real estate that other property shows ignore—an unflinching look at how fortunes are really made in the unpredictable and cutthroat world of real estate flipping and development."
CNBC says the four-episode one-hour series will follow Torres in New Orleans "as he throws distressed developers a lifeline by offering them his own cash and expertise in exchange for a piece of the property and a percentage of the profits."
"Once a deal is struck, he'll stop at nothing to pull these properties out of the red, even if that means firing contractors, rolling up his sleeves and doing the work himself. With properties ranging from family homes to multi-unit developments, it will take all of his experience to get them back on track. Developers’ profits can quickly turn to dust, but with the right partner, lives and fortunes can change with just one deal," CNBC says in an online posting.
Unlike "Flip or Flop" or "Fixer Upper," Torres says "The Deed" shows what it's really like to invest your money in flipping a home or property.