A record number of visitors to New Orleans spent a record amount of money in the city in 2016.
Researchers at UNO report that the city hosted 10.45 million people who spent $7.41 million.
The city is hoping to host 13.7 million visitors in 2018, the city's tricentennial year.
The head of the New Orleans Convention and Visitors Bureau, Stephen Perry, said a record-setting 2016 could be attributed to strategic marketing.
"These achievements are the result of a strategy that attracts a combination of carefully targeted convention business and leisure travelers through tactics which leverage paid media, earned public relations exposure and special events to market New Orleans to the world," Perry said.