The New Orleans Pelicans are playing chicken, so to speak, in their most recent marketing partnership.
The NBA franchise has inked a five-year agreement that makes Louisiana-based Krispy Krunchy Chicken the official chicken of the team.
The firm will now be serving its chicken at the Smoothie King Center during the Pels home games, including the one tonight, as well as at concerts and other events.
It'll be declared "Krunch Time" during the final five minutes of each game and there'll be a "Fowl Line" promotion in the last quarter of each game if an opponent misses two free throws in a row.
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